In the world of advertising and marketing, a lot can happen in a week-not to worry, we have you covered. Check out some of the biggest trends, ads, and stories that have been happened this week in our recap below!
Written by: Dak, Malick, Kathleen, and Nick
Netflix Premieres a Spot for the Emmy’s
D: At this point, I would be shocked if Netflix wasn’t in your top 5 list of favourite brands. And although that would primarily speak to millennials, I believe their reach is much further. To pair perfectly with The Emmy’s earlier this week, the entertainment company released an ad that featured scenes from their most popular shows being interrupted by comedians such as Ellen DeGeneres, Chris Rock, and Dave Chappelle as a way to show the comedy aspect that Netflix brings. An example is a scene where Frank Underwood, a character from House of Cards is in a limousine staring blankly outside of the window. He’s joined by Jerry Seinfeld who appears to be testing a stand up gig. The end super for the ad? “Netflix is a joke”. I think it goes without saying that they have been able to do an amazing job connecting with the culture in terms of the content they provide as well as the way it’s promoted. Check out the hilarious video below.
Coca-Cola Goes Virtual
K: Coca-Cola just signed an endorsement deal with a virtual athlete?? It’s true! Alex Hunter is the superstar in FIFA 18. In case you are not very familiar with FIFA like myself, Alex Hunter is not a real person. He is just a player in FIFA who started to make a name for himself in the game last year. Hunter was the lead character in a new feature of the EA Sports game story mode called “The Journey”. It allows fans to leave the pitch and follow a player’s personal life. Last year Alex Hunter signed his first endorsement deal with Adidas, this year fans will see his new endorsement deal with Coca-Cola. He will be the brand ambassador for Coca-Cola Zero Sugar in a remake of the classic “Mean Joe Green” from 1979. What do you think about this advertising being done on video games? Check out the videos below.
M: I told you…AR is changing the consumer technology game right now. Through their App (and the new Apple iOS 11 update) IKEA is using AR technology to allow people to place virtual furniture in their homes. This basically allows people to see how different pieces would look/fit into the design of their house without actually purchasing. While this is still pretty brand new and there are a few kinks in it, I still think it’s fascinating. Allowing people to see what kind of furniture can match their home pre-purchase truly allows for customization and personalization of one’s home. I can’t wait to see how this kind of technology develops even further. Check out how it works below:
Budweiser and Lift Are Offering You a Free Ride
These days we’re so inundated with advertising that campaigns need to go above and beyond to have any impact. Some brands offer direct benefits to their consumers. Others partner with a different brand, combining their resources. Bud and Lyft are doing both.
The two brands have paired up for their Give a Damn campaign, encouraging consumers to plan ahead for nights out on the town. But they’re doing more than just preaching “don’t drink and drive”. They’re offering to pay for your ride. 10,000 free rides to be exact. Every. Single. Weekend. From now until the end of the year. (Though unfortunately for local readers, Lyft is only available in the US.). This is a brilliant campaign. It requires regular interaction on the part of the consumer, drives social media following and engagement, increases the number of Lyft subscribers, and is a public display of corporate responsibility on behalf of Budweiser.
That’s our weekly recap to keep you up to date on the best ads, trends, and more that we could find over the week. You can check out our last weekly recap here where we gave our thoughts on the latest Pepsi ad. Think we missed something important? Let us know! Also, be sure to follow us on Facebook, Instagram, and Twitter.