With how fast the marketing & advertising world operates, its always good to keep up with the latest trends, ads, and innovations-which is what we’re here to do. Check out our weekly recap below.
Kijiji Goes on a Campus Tour
In an effort to reach millenials, Kijiji has set out to bring an experiential event to 5 college/university campuses in Toronto, Canada. What’s the experiential event you ask? A giant ball-pit filled with 65,000 balls and packed with prizes to go home with. Four students at a time can dive into the pit, and they are given 30 seconds to find whatever they can. This is basically a dream come true and a great way to kick off the school year. One thing to ask is, what does this have to do with Kijiji? Through the research, Kijiji found that for millenials, “finding a good deal for them can be a source of pride and empowerment,”. Having them literally find prizes through an unexpected ball-pit is a cool way to execute that message. However, I don’t think this message is clear at first glance.
— Ryerson Student Life (@RUStudentLife) September 7, 2016
Does Equis Reveals the New “Most Interesting Man in the World”
Earlier this year, the brand announced the departure of their iconic “Most Interesting Man in the World” for a decade, Jonathan Goldsmith. On Wednesday, through a 30 second YouTube spot, the brand revealed the new face of the brand, Augustin Legrand. At the end of the video, we see Augustin looking at Jonathan on TV, in which the bartender asks him, “Think anyone will ever be as interesting as him?”. Check out the video below for his response. Great teaser spot, and I’m sure there will lots more to come
Apple Recaps their Launch in “Don’t Blink”
Let me start off by just saying, “Wow”. Apple has done it yet again. After holding their iPhone 7 Launch Event, they decided to sum up all the details of the new phone, as well as the new Apple Watch in a fun and engaging 107 second video. Now what’s so special about the video? Well you’ll have to see for yourself but I found it to be a truly pleasing video that makes you want to learn more about the iPhone 7. Although the jokes and the memes took over the internet at lightning speed, regarding the removal of the headphone jack, I think the way they introduced this removal was fascinating. In the video it mentions that they wanted to “reinvent something that had not been touched in 100 years”. Nicely done.Check out the video below.
That’s our weekly recap to keep you up to date on the best ads that we could find over the week. You can check out last week’s recap here. Think we missed one? Let us know! Be sure to follow us on Facebook here